Having surmounted a significant recession, the UAE consumer electronics sector is poised for greater stability, and leading distributors will do reasonably well, according to a top industry official. "We are seeing a more stabilised market and certain companies with a good standing in the market have increased their market share," said Hisham Abdullah Al Shirawi, board member of Al Shirawi Group and chairman of the Electronics Group (TEG).

"The market has been seasonalised. Distributors are doing reasonably well. Companies with sober plans will continue to do well, Al Shirawi said. But he added that the market is not likely to return to the mid-1990s boom. "That was perhaps abnormal. Distributors went through a bad time in the past four or five years and now overall, the electronic market is healthy. We will see reasonable levels of profits and sales, but not very high sales," he said.

Al Shirawi was speaking after the opening of the third showroom in Abu Dhabi of Oasis Enterprises, exclusive distributors of JVC products in the UAE. The third retail outlet in the capital is the 11th in the UAE. "We are bullish about the next three to five years and that is reason why we opened our third outlet in Abu Dhabi. We plan to open more in the UAE shortly."

JVC President Katsuharu Kishi said the Japanese electronics company opened its marketing office in Dubai two years ago to cater to the Middle East and Africa. The company has another, JVC Gulf FZE in Jebel Ali. "We have two offices because of the high potential this region gives. Many markets are developing fast in this region and we are expecting high turnover in the coming years," he said. JVC products have been in the Gulf markets for over 20 years. This region has contributed substantially to our overall sales, he said but was unable to provide figures.