Consumer Electronics eCommerce: How to Sell?

Mihai-Alexandru Cristea 08/09/2021 | 14:29

Concerning the B2B electronics sector, many organizations find it challenging to launch a consumer electronics eCommerce store due to the fear of the unknown workarounds with distribution channels and process. Nonetheless, their competitors have launched eCommerce stores and have rapidly experienced 5X higher revenue growth over their peers.


Invariably, many electronics distributors are taking the digital selling plunge and adopting agile, resilient, scalable, and customer-focused initiatives for selling. Thus, they are moving away from traditional and outdated distribution methods and future-proofing their businesses.


Primary Benefits of an eCommerce Solution for Consumer Electronics

Accelerate Your Market Share and Customer Base

The contemporary consumer expects your store to be open 24/7. Now, it doesn’t have to be brick-and-mortar. However, if a customer is up at 2 a.m. and wants to buy something from your electronics store, with their mobile device, they should have that ability. And, this is what you can provide with a consumer eCommerce self-service portal that serves your customers regardless of their industry vertical, invoicing, or purchasing processes.

Further, the right consumer electronics eCommerce store will offer the capacity to create SEO-and-mobile friendly sites. Your customers can also access seamless payment options, intelligent checkout, and real-time inventory information.

You can also offer an omni-channel buying experience, including B2B2B or direct to customer. If you have multiple selling models, you are supported.

In addition, you can use a centralized admin to manage your worldwide consumer electronics eCommerce store. Why is this critical? Well, you can also target each geographic location uniquely with multiple eCommerce sites in varying languages to reach your target audiences.


Boost The Customer Experience, Revenue, AOV, and Repeat Purchases

Address and meet any customer expectation. Offer your consumer electronics to customers via multi-level, permission-based access to price lists, quotes, product catalogs, and order approvals depending on their unique needs.

Every customer has a specific buying process.  Fortunately, by using electronics eCommerce you can make shopping convenient with a robust search engine so your visitors can find any of your electronics products through attributes, part numbers, SKUs, and more. Additionally, take advantage of built-in auto-complete features so every inquiry is addressed quickly.

What’s more is you can dive into the hyper-personalization consumer shopping trend by designing personalized prices, clearances, product catalogs, quotes, and shipping options. Hence, you provide a seamless consumer electronics shopping experience that motivates your customers to return for more. When shopping is easy and frictionless, you will improve customer retention.

You can also make sure your customers are always aware of your latest promotions with personalized marketing campaigns such as landing pages, loyalty programs, and discounts. For instance, OroCommerce’s robust consumer electronics eCommerce solution provides marketing reports so marketers segment customers for highly-targeted campaigns and promotions.


Automate Your Business Processes to Optimize Resources, Costs, and Productivity

Integrate the storefront with your back-end admin to create an engine that includes negotiated quotes, built-in pricing and promotions. You can also use quoting and contract management automation so your eCommerce reps can spend more time doing what they were hired to do, helping out your customers.

Target various industries with your consumer electronics and manage each iteration under one roof via backend processes such as contracts, hierarchies, quoting, and more.

Connect your current CRM system to your electronics eCommerce solution to obtain a 360-degree view of your customers. Then, use Google Analytics Enhanced eCommerce and a customized reporting engine to make data-driven marketing decisions.

You can also integrate your other systems, such as your PIM, CRM, ERP, and WHMS with your electronics eCommerce platform to break down data silos and ensure your eCommerce system acts as a single source of truth for access to real-time data.


Create a Resilient Business Model For Today and The Future

Unquestionably, consumer electronics retailers must build relationships, not just with the end customers but also with suppliers and vendors. With electronics eCommerce, you can access a configurable API that supports variable integrations, PWA, and headless commerce. Thus, you can accommodate your vendors and suppliers adequately.

Also, OroCommerce has built-in features that help your company build resilience to any unexpected changes in the market so you can pounce on new opportunities or expand to new markets without having to invest in another platform.


How Does eCommerce Impact Electronics Distribution?

Most consumers are already accustomed to shopping from their mobile devices. In a mobile-first world, many customers will look online before they start shopping. From 2019 to 2020, eCommerce use went up 47% for electronics retailers above $1 billion in sales and 87.3% for electronics distributors with under $50 million in annual sales.

Customers expect more, and they want instant gratification. Therefore, it makes sense to streamline selling processes–both at the front-end and the back-end–with eCommerce.


How Can eCommerce Benefit an Electronics Distributor?

Before making any purchases, consumers will perform their due diligence and research by reviewing prices, product availability, and reviews. Once they place an order, they will want to have the ability to manage their shipment time.

Your sales reps no longer have to take multiple phone calls to make sure your customers get the answers they need. Instead, customers can do many of these things through a self-serve portal and order at their convenience.


How Can Electronics Wholesalers Take Advantage of eCommerce?

The initial benefit of launching your electronics eCommerce store is SEO optimization. Since you are relegated to one physical location, you can scale into new markets and geographies quickly.

As a result, you will have significant reach, but you can also use built-in features to segment your customers based on purchase habits and demographics so they’re coming back for more. You can also create custom pricing for a target audience at the right time.

Since you can automate many time-consuming manual admin tasks, you will also boost employee productivity and the employee experience. Customers will have more self-service options, as well.


Why Choose OroCommerce for Electronics eCommerce?

You can market your product ideas faster since OroCommerce offers built-in features for faster time-to-market and a working eCommerce portal that you can get up and running on any device in less than six months.

Access more growth opportunities since OroCommerce scales with your electronics eCommerce business despite how large your customer traffic, catalogs, or teams grow. Therefore, you can expand with fewer resources, increase your ROI, and decrease costs.

OroCommerce was designed for the consumer electronics sector and can accommodate any variety of customer. You can also add other digital sales channels, such as B2B2C, B2G, or a marketplace.

Undoubtedly, you can count on a comprehensive ecosystem that is agile, stable, and secure. You can also access a large group of community developers to ensure you are always meeting your customer’s needs.

Don’t forget OroCommerce offers native CRM integration so you can access the right data points for your marketing campaigns easily.

Not to mention, if you ever have any questions, OroCommerce offers its Enterprise clients 24/7 support. You can also retrieve answers from OroCommerce’s considerable posts with documentation from the community on Stackoverflow.

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